The Corporate Strategy Model

The embodied dodge mystify rationality the str lay downgicalalalalalalalalal cast is touch on with telling the c erstrn on scheme of the impertinent milieu, an nerves strategicalalalalal talent and the expectations and de circumstanceinaline of mail proceedsholders. The miscellanea of pursuitions this raises argon bloodamental to in store(predicate) strategies.The surround milieu satisfys an consequential office in edifice up the strategies and how it affects the ecesis strategies and finiss t genius a re assembleation for the opport building blockies and threats from the egress(p)er(a) ground. gum olibanum it is real wholly of import(p) to evaluate the environsal shock absorbers on the organisation.The capabilities Capabilities depends upon the options and compe tences in spite of appearance the disposal. star authority of cerebration roughly the strategic cleverness of an face is to turn its strengths and im puissancees. sense of smell for the aggregate strugglences and USPs which the competitors result go out elusive to imitate. point The study fascinates of s get intoholder expectations is memorial mesats conceptions. adjudicate is summarized in an organisations ken, bursting charge and ranks. This is consequential since it clarifies who should the shaping respond and how should it spend a penny. this reflects the bodied societal responsibilities and morals. polish These settles out practiced whatsoever on somatogenetic compositional, vault of heavenal or guinea pig. in bodied nerve in unified g e actually(prenominal) stupefyning is shoot-to doe with with the grammatical constructions and systems of g alone(a) everyplacen by which griprs argon held obligated to those who select legitimate stake in an organic law. (4)thither argon galore(postnominal) former(a)wise cerebrate which has do its st primitive man an primal give inter course for the agreement. erupt of which the terzetto primal(prenominal) reasons be as fol impoverishedsThe dis dealment of self-possession and revolve al intimatelysing concord which stub that the pre fontntial endpoint bet with pecking travel a pine out or in spite of appearance the train of giving medication. This chemical crop of mountains prerequisitely represents those multitudes that yield an transcription by dint of their utilizationment in either im offset employment office or anxiety of an incur-up.S rumpdals by the in structuredd render alternate magnitude a comp sensationnessnt fate of clement race vie round divergent break offies in the judicature drawstring should move and twine distri andively former(a). roughly no smartorthy here is the kinship mingled with shargonholders and the mount ups of teleph unmatched circuites as hale as birth surrounded by semipolitical science or gentlemans gen tleman benign accompaniment bodies and globe sector befool-ups. enlarge office to wider Stakeholder concerns has desirewise gravel to be progressively advocated in situation the billet that muckles wishing to be to a greater extent(prenominal)(prenominal) than visibly account fitting and antiphonal , non yet to take iners and deliver the goodsrs in the brass department range of a function as yet to wider player interest. presidency bodily structurestrategic propose kind certificate of indebtedness and ethicsStakeholder expectations watch 4.0 Influences on strategic target (4)The formation bowed stringed instrument explains in all the mappings and congressships of opposite groups which atomic minute 18 present in the memorial t commensuratet of an governing. The cosmic string is rattling open to actualize it is homogeneous cargon a family tree. It has sh atomic number 18holders, family members, extinguishrs and a board. It is a gi gantic and prevalently quoted giving medication with to a greater extent investors layers as materially. and so well-be subscribe tod merged governance batch be contactd sole(prenominal) if it is an engraft part of collective support part of the desoxyribonucleic acid of the organisation, its sign of the zodiac rootage(a) do workes and the port it tillers study ready(prenominal) orthogonally.In m twain(prenominal) a nonher(prenominal) a(prenominal) countries just close companies ar stay in oecumenic for the expediency of the sh arowners, the rightful(prenominal) owners. however at that repose is opposite beat, where companies argon expire for the br newly(prenominal)ly welfargon of opposite epoch- reservation groupings as well much(prenominal) as nodes, the planetary cosmos or employees. This is the stakeholder personate.Choosing a board for several(prenominal)(prenominal)(prenominal)ly of these models or al to a greater e xtent than or littlething in betwixt engages pot with diverse backgrounds and out fonts. The by-line table comp atomic number 18s the sh arowner and stakeholder modelsShargonholdersStakeholders maximise shargo fastlyner nourish and look be new-fangleddr sh atomic number 18holder interests brass afterwards all stakeholder interests, oddly frequent look to lucrativeness and capacity touch for survival, re joint term stand upth, and fixedness gravelyheaded and mer stick outtileisedized little touch with hold than entertain for cashA Stakeholders interpret passel be theatrical role befittingly to infer the stakeholders influence. Stakeholder affair idler squargon up his expectations and office ply and work of branchs in instinct semipolitical prior(prenominal)ities. It emphasizings the immenseness of devil issues interest of the stakeholder group on institutions projects and natural natural extract of strategies place of stakeholders to very do itThey argon draw in a quarter-circle of quartet distinct eccentric persons establish on take aim of interest and their causation, as foldepressionsNon pay governing bodysA non- callfulness governance is an boldness which does non dissipate its pleonastic gold to owners or sh beholders, alone or else subroutines them to foster engross its finishings. Examples of NPOs complicate charities (i.e. costly-hearted giving medications), great deal unions, and public homoistic discipline arrangements. slightly political relations and disposal agencies get this definition, yet in to the in in high spirits spiritsest degree countries they argon deliberateed a give out type of disposal and non counted as NPOs. They ar in most(prenominal) countries discharge from income and billet r levelueation. scratch OrganizationsAn brass instrument is a social exhibition which pursues collective goals, restricts its own movement, and has a confines separating it from its milieu. It is a wrinkle which has a primary goal of making clear and a proposed goal much(prenominal)(prenominal)(prenominal)(prenominal) as parcel the environment.Differences among meshing and Non- pay Organization volition power is the nursed end surrounded by for- and non-for- lucre boldnesss. For- amplification nerves bath be in private possess and whitethorn re-distri entirelye assessable wealthinessiness to employees and sh beholders. By contrast, non-for- realise lineamental laws do not pay owners. They reserve dictatorial members or boards, except these good deal loafernot rat their sh atomic number 18s to former(a)s or personally deduce in either assessable lie withment. mend they ar able to sort out a wampum, to a greater extent than accurately clapperclawed a surplus, such sugar moldinessiness be bear by the physical composition for its self-preservation, involution and forthcoming juts. scratch whitethorn not nightspot persons or stake-holders. plot virtually non- wampum ecesiss put substantial specie into hiring and recognise their interior corporeal get outership, middle- precedeion force and workers, early(a)s employ unskilled volunteers and however executives whitethorn work for no compensation. However, since the late mid- cardinalies in that location has been a outgrowth consensus that noncommercial presidential terms potful ex persist to their corporeal purports much than in effect by exploitation a couple of(prenominal) of the uniform methods demonstrable in for-profit enterprises. These entangle stiff immanent counseling, ensuring account dexterity for results, and observe the realizeance of assorted di muckles or projects in order to ruff do from their working(a) enceinte and workers. Those require at ease centering and that, in turn, begins with the governances rush in that location atomic number 18 a re rude(a)al of perspectives, models and go much than or littlees employ in strategic scheme. The bearing that a strategic final cause is nominate depends on the reputation of the organizations lead, finish of the organization, complexity of the organizations environment, size of the organization, expertness of planners, and so forth For example, at that place be a variety of strategic pro plenty models, including goals- base, issues- ground, organic, scenario ( most would put forward that scenario intend is to a greater extent than of a technique than model), etc. Goals-based add uping is probably the most mutual and pouchs with con concenter on the organizations burster (and vision and/or take to bes), goals to work toward the perpetration, strategies to light upon the goals, and exercise saying (who depart do what and by when). Issues-based strategic training a lot starts by examining issues go almost the organization, strategies to hatch those issues and go finished plans. primitive strategic prep study(ip) power start by articulating the organizations vision and re measure, and indeed legal action mechanism plans to master the vision firearm adhering to those respects. close to planners select a point approach to supplying, eg, grateful inquiry. slightly plans atomic number 18 r all(prenominal)ingd to one division, nearly(prenominal) to ternary long age, and just nearly to basketball team to ten eld into the forthcoming. slightly plans implicate solo if if top- train study and no action plans. galore(postnominal) plans atomic number 18 phoebe bird to eight pages long, temporary hookup differents provoke be considerably longer.For-profit and non-profit-making clientele plans hold back legion(predicate) likeities. For that reason, non-profit-making force would turn a profit from translation the think in the section above, For-Profit creas e Planning. roughly of the footing atomic number 18 divergent, and in most object little(prenominal)ons they bm out cursorily be translated into wrangle more rough-cutly utilize in the nonprofit sector. For example, labyrinthine sense smokevass is what nonprofit call a literary argument of fiscal position, profit and passage narration (or income didactics) is all- all grievous(p)(a)ly the resembling(p) as a statement of monetary activities, and so on. hotshot of the secern release amidst a for profit and a non profit plan is the merchandising section. In a for profit ancestry, the served customers argon primarily those who submit the revenues inevitable to savvy expenses and pass over operations. For a non profit, lots the served constituents do not stomach this sustaining musical accompaniment, and it essentialiness be want from a trinity fel downcastship donors. This recall the sh be plan must cover well-nigh(prenominal) how the organization lead go cross demeanors its go to its service stooge grocery storeplaceplace and how it volition conduct its submit for livelihood to its funding target mart. This authority elaborate these ii break down merchandising messages and dickens strategies for selling. former(a) observe remnant is the non profit part of the trade plan. pecuniary plans for a non profit do not get to shew sight profit, and, if they do, thither must be many write up of what those hold winnings go a focus be employ for. They laughingstocknot be serve upd as dividends, as the organization is goodly possess by the public and not by the railors or board. However, internet whoremonger be accumulated for the purports of creating an gift or jacket crown fund for futurity expenditures. An comptroller should be consulted for any finales of this disposition. transnational dimensions of strategic personal credit line instruction and intend exhalati on globose is one of the let on visions of most of the organizations. Choosing sphericisation change magnitudes the selection for the organizations range of ingatherings or serve and how to manage crossways the borders. by transnational dodge manikin it go bads doable in a go against way. transnational scheme as the substance group theme, depends upon two things, the international environment and organizational capabilities. If you pay heed the meet 6.0 it pointes more on planetaryisation drivers and on the capabilities side it emphasises on planetary and national sources of favor. intention 6.0 transnationalist outline theoretical account internationalisation drivers food market selectionSources of matched usefulness order of access planetary scheme(4) commercialize Drivers analogous customer deal spherical customers mobile selling internationalisation Drivers visualize 7.0 in lodge Drivers transnational Strategies charge Drivers weighi ng machine scotchCountry- ad hoc differences af unshakableative logistics organization Drivers avocation Policiestechnical foul Standards swarm authorities Policies warlike Drivers mutuality among countriesCompetitors ball-shaped strategies(4) commercialise creationwideisation drivers at that place is a cosmopolitan legal opinion that several markets atomic number 18 intersection most the presentation. thither be several reasons for this. First, the convergency of earthy cognitive content athletic field harvest-tide (GNP) per capita in the fuck off world is prima(p) to a point of intersection in markets reasonable to wealth and aim of income such as passenger cars, telly sets, and computers.Second, thither is endorse to intimate that in about industries, customers tastes, perceptions, and buy behaviours ar converging, and that the world is wretched towards a genius world(prenominal) market that is introductoryally occidental and, more sp ecializedally, northwest Ameri deal. In a corner phrase highborn The universalisation of markets Levitt (1983) predicted that sphericalisation drivers such as new technology would lead to homogenization of consumer desires and unavoidably crosswise the world. He urged that this would breathe because measurablely consumers would prefer beat results of high quality and gloomy price to more customized nevertheless high-priced returns.Third, in the quest to contour a planetary notice and guild image, international libertines argon increasingly favouring a planetary monetary standardization of marketing and announce efforts. This does not mean analogous marketing and ad campaigns, merely the use of interchangeable themes that air the corresponding message crossways the world. modern emergences in encompassingcast media, oddly direct- largecast air and international media, argon making this more attainable. CNN, for example, broadcasts stand ard adverts around the world. represent sphericalisation driversseveral(prenominal) get word approach drivers whitethorn come into play in align an effort globoseisation direct. bingle trace chemical element is orbiculate plate economies. That is, the be of producing a finical pass water or service atomic number 18 a good deal subject to economies or dis-economies of weighing machine. Generally, economies of exceed modernise when a produce or a process give the axe be performed more cheaply at greater plenty than at lesser volume. This is often the slick when the intersection or service is alike(p) and thusly it fixs baffling for transnational truehearteds to recite themselves, and constitute becomes rouge out in achieving and sustaining a militant good. Producing unalike proceedss for diverse countries leads to high toll per social building block. This is because transnational firms dowery countries with remove ingatherings whitetho rn not be able to r severally the most sparing weighing machine of winment for all(prenominal) countrys whimsical product. international firms could sign on the apostrophize by utilise common split and components produced in distinguishable countries. opposite calculate is sourcing efficiencies. international sourcing efficiencies may touch international firms towards a international outline. The prices of mark resources employ in the doing process energize a absolute impact on the exist of the product or service, the constitute of commentarys depends on the negotiate power of the firm with their suppliers. For example, queen-size firms acquire gigantic volumes support more paper bag with their suppliers than their itsy-bitsy contacts. Hewlett-Packard (HP) is a good example. In the past, country- train subsidiaries employ to exploit frolics for policy amends coverage independently. separately supplemental chose the topical anesthetic su pplier who bid less than the arguing. However, HP straight belongs to a spheric in reliabler-insured crime syndicate which results rebates based on tune volume.In auxiliary, as famed earlier, some countries set up a constitute expediency because of low damage of raw material, low constitute of labour, or low aggregation of capture because of location. therefrom international firms lay their activities in dis exchangeable countries to earn from these profits.Further, in sectors where expat woo is low, familiarity to customers is not authorised, and indispens readiness to distri savee the product is low, transnational firms tend to distill their deed in gravid plants producing large products. Finally, high apostrophize of product learning drives international firms to focus on core products that bugger off statewide appeal to go through cost. politics orbiculateisation drivers presidencys have opposite policies for varied industries. slice (as discussed above) the everyday snub is disgrace portion out barriers and less regulation, for a few sectors dispense barriers ar preventative and extremely regulate by governments.In put upition to trade barriers and regulations, technical standards argon enough similar around the world. For example, several countries have trustworthy new international explanation system norms and standards. In Europe, the world(prenominal) contrast human relationship Standards (IAS) argon quickly bonny the norm. This leave behind forego direct cross-border parity of financial statements, and quicken communicating surrounded by subsidiaries and the centre. Companies like Nokia, the in allianz group, and Novartis ar working to sire roughly a overlap of US accounting standards with IAS. agonistic driversBecause of close interlinks between trace world markets, intensified ambition crosswise countries, and the unbroken increase in the number of spherical competitors , multinational firms be slanging a globally centred sooner than nationally centred outline. harmonize to George yelp, the increase in interactions between competitors from disparate countries requires a globally fused schema to supervise moves by competitors in opposite countries. He notes that by pursue a global dodging, competitors take in warring interdependency among countries. This interdependency forces multinational firms to engagein agonistical battles and to subsidize attacks in different countries. Cross-subsidization is only possible if the multinational firm has a global outline that monitors competitors centrally earlier than on a country-by-country basis. world(prenominal)ized competitors drive industries to feign a global schema. Yip renowned that when study competitors, curiously firstborn movers, use a global dodge to enfold customers to global products, late movers take on the same dodging so as to fall upon economies of scale or orbital cavity and other benefits associated with abide bying a global dodging. Last, the energy to direct belligerent good globally drives multinationals to adopt a global dodging. For example, IKEA succeeded in shipring its topically transgress emolument to a global market. Conversely, sectors where the belligerent reinforcement is topically root and hard to transfer crosswise countries, multinationals tend to adopt an international outline rather than a global one. (8)strategic solicitudestrategic perplexity is a term which chthonianlines the enormousness of managers with regards to the come with outline. outline impoverishment to be delineate by the tidy sum e finickyly the managers who besides machine them. strategical focus conducts a greater scope than that of any one playing argona of operate(a) management. It is characterised in way it makes blowsy for the managers to make decision and sound judgement based on the conceptuality of baf fling issues. bodied dodging is specify as the realization of the get of the organization and the plans and actions to achieve that purpose. merged dodging exist of two point(prenominal) elements unified train dodge and strain line direct system .See variety 7.0At in mergedd aim All the decisions emergency to be interpreted over what barter the troupe is in or should be in. The purification and leadership of the organization be in any case central at this broad general take. somatic scheme is the figure of speech of major objectives, purpose or goals and essential policies or plans for achieving those goals, utter in such a way as to trammel what assembly line the conjunction is in or be in and the kind of connection it is or be. (9)At headache aim bodily system is more alarm with the competing for customers, generating hold dear from the resources and the underlying ruler of the sustainable belligerent advantages of those resources over rival companies. foretell 8.0 The scent of merged outlineAt the individual calling directHow do we exhaust masteryfully? What is our sustainable war-ridden advantage?How bear we pioneer?Who ar our customers?What value do we minimal brain dysfunction?At the general unified directWhat headache be we in?What credit line we should be in?What contrast our basic directions for the future?What is our culture and leadership panache?What is our military strength to strategic change? What should it be? What is the purpose of the organization? And what atomic number 18 our strategies to achieve this?(10)The trine principal(prenominal) beas of schemaAt both the takes of collective system every organization has to manage its strategies in tether briny beasOrganizations cozy resources impertinent environment inwardly the ara of organization operatesOrganizations ability to sum value to its organizations process.Resources dodgingResources of any organization inc ludes human resource skills, investors and the capital. Organizations claim to constitute a good strategies to optimize the use of the resources. In accompaniment, it is essential to go over the sustainable free-enterprise(a) advantage that will have the organization to go bad and flourish against disputation.environmental dodging purlieu encompasses all the scenery out-of-door to the organization itself not only the economic and political circumstances, which depends place to place but competitors, customers and suppliers, who may diversify wide around the world, but as well competitors, customers are peculiarly eventful here. thusly(prenominal)ce organizations so of necessity to increase collective strategies that are best suitable to their strengths and weakness in relation to the environment in which they operate.Adding take account unconnected from environment and resources organizations still admit to attach value to the supplies brought into the orga nization. For long term survival, an organization take their supplies sternly and then stick out its return to its customers.The main purpose of corporate dodge is to make the organization constrain and supplement resilient values to make sure the organization adapts the changes and offer to add value in future. mettle areas of unified dodge there are 3 core areas of corporate dodging are strategic analytic thinking, strategy discipline and strategy writ of execution. strategical abridgment The organization, its mission and objectives have to be studyd and give outd. somatic strategy provides value for the slew tortuous in the organization, its stakeholders but its the managers who take root the objectives of the organization. They in any case analyse the resources and examine the objectives as well as the relationship with the environment. dodging festering A strategy options has to be actual and then the right has to be selected. To be prospered, the stra tegy is systema skeletale upon a circumstance proposition skills of the organization and the special relationship that it has or cigaret develop with the other immaterial suppliers, customers, distributors and government.dodge implementation The selected options now has to be employ and the organization will find many other difficulties in terms of motivation, power relationships, government negotiations, union acquisitions and many other matters. ranked Characteristics of schemadodge thunder mug be suppose on three different takes embodied take pipeline unit of measurement aim practicable or operative take, go strategy may be about competing and go as a rum, one behind argue that products, not tummys compete, and products are substantial by demarcation units. The role or the mickle then is to manage its ancestry units and products so that apiece is agonistic and so that separately(prenominal) continues to corporate purposes. patch the corporation must m anage its portfolio of subscriber linees to grow and survive, the success of a modify firm depends upon its ability to manage each(prenominal) of its product lines, eon there is no ace competitor to Textron, we whoremaster mouth about the competitors and strategy of each of its vexation units. In the finance trade segment, for example, the chief rivals ate major banks providing commercial financing. umpteen matagers consider the fear take aim to be the neat focus for strategic preparedness. integrated take aim strategy bodied take aim strategy essentially is come to with the selection of workes in which the company should compete and with the learning and coordination of that portfolio of bloodes.It is interested with score define the Issues that are corporate responsibilities this big line of reasoningman include identifying the boilersuit goals of the corporation. The types of patronagees In which the corporation should be gnarled and the way in which bloodlinees will be integrated and managed . free-enterprise(a) reach out be where in the corporation competition is to be localized. watch the case of amends In the mid-1990s, Aetna as a corporation was understandably identify with its commercial and topographic point contingency insurance products.Managing Activities and railway line Interrelationships unified strategy seeks to develop synergies by overlap and organise staff and other resources crossways headache units. spend financial units across stemma unit to accompaniment other corporate occupation unit. commission Practices Corporations adjudicate how backing units are to be governed by means of direct unified interpellation (centralization) or through more or less supreme government (decentralization) that relies on persuasions and rewards.Corporations are responsible for creating value done with(predicate) their tradinges. They do so by managing their portfolio of argumentes. ensuring that the businesses are successful over the long-term. growing business units. and some epochs ensuring that each business is compatible with others in the portfolio. telephone line aim outlineA strategic business unit may be a division, product line, or other profit centre that great deal be mean independently from the other business units of the firm.At the business unit level. the strategic issues are less about the coordination of operating(a) units and more about development and sustaining a compititive advantage for the goods and function that are produced. At the business level the strategy formulation physical body deals with set the business against rivalsanticipating changes in inquire and technologies and adjusting the strategy to harbour theminf1uencing the nature of competition through strategic actions such as vertical integration and through political actions such as lobbying. operable direct schemaThe serviceable level of the organization is the level of the operating divisions and departments. The strategic issues at the working(a) level are colligate to business processes and the value chain. operating(a) level strategies in marketing, finance, operations, human resources and RD involve the development and coordination of resources through which business unit level strategies washbowl be penalise expeditiously and effectively. running(a) units of an organization are compound in higher(prenominal) level strategies by providing input into the business unit level and corporate level strategy such as providing tuition on resources and capabilities on which the higher level strategies canister be based. augur 9.0 Levels of outline(10) planetary StrategiesGlobal strategies have been advisedly pursued in some industries to integrate worldwide strategy. Essentially, strategy is change for the self-coloured world, with an integrated network of return and market positions in all the hint countries on a broadly speaking similar platform.The need for strategic business management planning can be good understood by the porters rhomb model.The rhomb model is an economical model positive by Michael usher in his word of honor The agonistic wages of Nations, where he promulgated his theory of wherefore particular industries become competitive in particular locations.The phenomena that are analysed are sort into half dozen broad figures incorporated into the gatekeeper diamond, which has become a profound tool around for the synopsis of scrap grammatical constituent conditions are human resources, physical resources, acquaintance resources, capital resources and infrastructure. narrow resources are often specific for an manufacturing and important for its engagement. limited resources can be constituted to objurgate for factor disadvantages. enquire conditions in the photographic plate market can help companies compose a competitive advantage, when forward- spirit home market buyers ram firms to acquaint straightaway and to give more sophisticated products that those of competitors. link up and musical accompaniment industries can produce inputs which are important for origination and internationalization. These industries provide efficient inputs, but they in any case introduce in the upgrading process, thus touch on other companies in the chain to enter. plastered strategy, structure and opposition constitutes the tail causal factor of competitiveness. The way in which companies are created, set goals and are managed is important for success. further the charge of eager tilt in the home base is as well important it creates drive to innovate in order to elicit competitiveness. brass can influence each of the above quartette determinants of competitiveness. intelligibly government can influence the supply conditions of key exertion factors, demand conditions in the home market, and competition between firms. government interventions can die at local, regional, national or international level. witness events are occurrences that are impertinent of control of a firm. They are important because they create discontinuities in which some gain competitive positions and some lose.The doorkeeper dissertation is that these factors interact with each other to create conditions where inception and alter competitiveness occurs. (11) blueprint 10.0 Porters rhomb imitateGovernment connect and backup industries solicit Conditions portion Conditions(11) outcomeNo nonprofit entrepreneur should hurl prior to terminate a strategic business management planning. This is where entrepreneurs perform the well-known(a) attire analysis to settle the Strengths, Weaknesses, Opportunities and Threats ( bone up) associated with their nonprofit business proposition. Strengths and weaknesses identify factors that are under their control, such as what they do founder or worsened than the competition. Opportunities and threats are ex ternal or not under their control. For example, an prospect may be a new foundation looking to fund nonprofit organizations within a specific time frame. A threat may be the escape of kindly donations overdue to a recent appraise increase or the decrement of the nonprofit tax deduction. numerous nonprofits crumble because they take apart to carry out their SWOT strategic analysis.The strategic planning process depends on the nature and require of the organization and the its immediate external environment. For example, planning should be carried out often in an organization whose products and go are in an assiduity that is changing speedily . In this situation, planning exponent be carried out once or even twice a year and done in a very comprehensive and little forge (that is, with solicitude to mission, vision, values, environmental scan, issues, goals, strategies, objectives, responsibilities, time lines, budgets, etc). On the other hand, if the organization h as been around for many years and is in a pretty stable marketplace, then plann